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Strategic Planning From The Student Perspective

Student Experience-Driven
Marketing & Consulting

About Us Our Services
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Blue Baden is a marketing and admissions strategy consulting agency that was specifically designed to meet the needs of independent schools.

From concept to launch, our full-service team has the expertise to prioritize a plan, execute tasks and manage all major challenges your school faces.
Any Goal. Any Budget.
Services With Impact
Admissions Consulting

Our consulting services are designed to improve the student experience at your boarding school. Our comprehensive assessment will help you grow your target market and maximize your resources.

Marketing & Communications

Our full-service marketing and communications agency will become an extension of your internal team. We create and execute your full year marketing plans, support your staff and drive major speciality projects.

Website Development

Custom-built websites specifically designed to help independent schools attract prospective families across all devices. Flexible payment plans across multiple budget cycles available.

Special Projects

Need help with a special project? Boost your fundraising project? Need to reposition your school? Want to improve your processes or you want to improve your system infrastructure? Our team of experts will help you.

Finally. A Marketing Agency Schools Can Trust.

Blue Baden is an effective extension of our internal admissions team. Not only can the execute on marketing and communication needs but they drive the strategic plan start to finish.

Director of Admission, Southwestern Academy
Case Studies
Making A Difference
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    Repositioning School Brand
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    Transforming Communications Department

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Need: Client needed strategic help in repositioning the school for new markets and to improve the admission process. In addition they needed marketing and communication support, since they no longer had any staff for this function. 

Engagement: Our senior Admission consultant worked directly with the assistant head of the school on positioning and admission improvements. The Blue Baden Marketing and Communication Strategist worked as the acting head of marketing and communications, reported to the assistant head of school and coordinated all the marketing related activities.

Need: Client was in need of a complete school transformation, Admission Office Support and Marketing/Communication Support. 

Engagement: A Senior Organization Transformation Expert worked directly with the CEO on a long-term business and transformation plan. One of our senior admission experts worked as the acting director of Admission and reported in this function to the CEO. One of our Marketing strategists coordinated all marketing and communication activities, including the development of a new website. She reported directly to the Director of Admission.

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WHO WE ARE
About Blue Baden

We believe independent and boarding schools and independent schools are an important part of our education system. Our student experience driven approach uniquely analyzes your needs and builds a strategic plan from the eyes of prospective students and families. Using the best and latest technologies, process and methods, we will help your boarding school lead the marketing in growth.

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More Resources
Our Blog

5 Off-Page SEO Basics For Independent Schools

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to...

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Website Development

6 Online Admissions Forms Best Practices

Online forms are a crucial part of every school’s enrollment process. Most often, they...

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Beginner’s Guide to Online Reputation Management For Schools

No brand – not even schools – can escape the importance of reputation management in...

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Phone: (413) 446-6068 

Email: info@bluebaden.com 

Mailing Address:

Blue Baden LLC
95 W. Main Street
Suite 5-153
Chester, NJ 07930

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