A marketing and strategic consulting company designed specifically to increase revenue and drive growth for independent schools about us contact us


Blue Baden is a marketing and strategic consulting company that was specifically designed to meet the needs of independent schools. From concept to launch, we have the expertise to create, implement and manage comprehensive marketing campaigns to support your independent school’s admission and advancement efforts.

We understand the challenges independent schools face:

  • Staff often has a “triple threat” challenge (primary job, coach or adviser, duty).
  • Marketing and communications offices are understaffed.
  • Staff doesn’t have the experience or expertise required to effectively meet all the needs of the school.
  • As a result, schools are seeking options to outsource some, or all, of their marketing and communications efforts.

Previous outsourcing partner solutions created significant challenges for independent schools:

  • Service providers had no, or very limited, knowledge of independent schools and its market.
  • They offered limited services, e.g. no services, or very limited support in content creation.
  • No provider for one-stop-shopping solution, from strategy to full execution capabilities.

Until now, there were no viable options to outsource to industry experts.


Your online experience isn’t single channel, and neither is anyone else’s. We can help you reach your audience wherever they are with our omni-channel digital marketing services.

Services include:

  • Digital Content Creation
  • Social Media Management
  • Website Development
  • Paid Advertising
  • SEO
  • Content Writing
  • Influencer Marketing


Our consulting services are designed to help schools enhance the student and faculty experience and maximize their resources by providing assessments, evaluations and strategies for all areas of school life.

Services Include:

  • Growth Strategy Development
  • Curriculum Assessment and Planning
  • Co-Curricular Programming Evaluation and Implementation
  • Process Implementation and New Programming
  • Customer Experience Evaluation and Implementation
  • Brand and Messaging Strategy
  • Faculty Recruitment


We offer a variety of content services for print and digital platforms. Our team of highly experienced writers, copyeditors and content planners do the heavy lifting for you.

Services include:

  • Viewbook Design and Content
  • Copyediting and Proofreading
  • Research and Fact Checking
  • Alumni Magazine Design and Content
  • Annual Report Design
  • Customized Projects

Improve your Independent School's Visibility - Get Started Today!