Blue Baden Blog

What is A/B Testing? A/B testing (also known as split testing) is the method of comparing two or more versions of a digital marketing piece – a...

In an independent school environment, collaboration across departments is necessary to reach admission and fundraising goals. Far too often,...

Fall admissions travel is an essential part of admissions marketing for any independent school. It’s an opportunity for admissions professionals to...

With graduation excitement in the air and summer just around the corner, your school’s marketing and communications team can focus on what’s next....

Admissions offices are responsible for a never-ending daily task list that directly impacts the school’s financial security. Despite your team’s best...

When it comes to marketing your school, the communications funnel is an integral part of planning. The communications funnel is made up of three...

Chatbots and other AI-driven content tools are innovations that are here to stay for the foreseeable future. School boards and administrators are in...

After years of trying, it may seem impossible to build or expand your school’s community on Instagram. With over 2 billion active monthly users,...

With platforms like TikTok, YouTube and Twitch, influencers are everywhere. That title is no longer reserved for larger-than-life celebrities doing...

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to your school’s website by ensuring it appears within the top...