I struggle with content creation. Can Blue Baden help us with the creation of the content?
Whether it’s for larger scale projects like a new website or viewbook, or keeping up with the daily demands for news stories, social media posts, site updates, video/audio production, or blog entries; content creation is one of the primary issues all of our clients struggle with.
In collaboration with you, Blue Baden can meet all of your content creation needs with the assurance that nothing is published without your approval.
We tried outsourcing marketing in the past, but it didn’t work. Why would it work with Blue Baden?
The long and the short of this is twofold. You need the right execution framework and you need a service provider that knows the Independent school industry.
With over 20 years of experience, our staff is at home when helping Independent Schools to maximize their growth through marketing. We stand out in the sea of marketing and consulting agencies by being solely focused on the Independent school industry.
Blue Baden provides a framework with processes that makes us an integral part of your team, not a vendor that executes on an island outside your processes.
- Provide specialty expertise
- Get projects executed along a clearly defined strategy and timeline
- Provide ongoing transparent reporting about progress, performance and make suggestions for adjustments
Your role: Provide us with that information which you would like included in your content but we may not be able to obtain directly. For example, box scores from a game for sports recaps or details from an event for a news story.
Our school needs a school-wide strategy, but it is difficult to pull together.
Blue Baden has a proven methodology for the creation of winning growth strategies and practical implementation plans. We are comfortable and have experience working with diverse stakeholder groups like the board, faculty/staff and students to develop a strategy that everybody buys into and agrees to. We have a step-by-step approach that is based on a mix of workshops, interviews, research and working with key stakeholders that will deliver a winning strategy in a timely manner.
How can you create current high quality content for my school?
We assign a dedicated content writer to each school. At the beginning of our engagement with a new client, we create a content profile for you, which is a “living document”. The content profile outlines the tone you prefer, preferred terms or words or things you don’t want to have in your content. This profile acts as a guide for everybody involved in the content creation and optimizes the overall process.
Next, we develop a “rolling” three month content calendar. The content calendar is composed with input from you, the SEO team, calendar of events and the overall strategy priorities.
In case of school events, the content writer will connect directly with you and others to learn the details of the event; essentially acting as a reporter assigned to cover the event would. The only difference is that our writer and the school staff have a close relationship and get to know each other over time, which makes things even easier. Once the writer is finished, it is returned to you for review and if necessary gets adjusted. All of this happens along a tight timeline which is managed by our marketing account manager. Successful outsourcing doesn’t mean “throwing something over the fence and hoping it gets done,” but fully integrating external and internal resources in a seamless process.
How long does it take to develop a website?
Most of our websites are done within 3-5 months, including content creation. On day one, you will receive a detailed project plan that outlines all steps in detail and identifies the action items where you need to make decisions. For complex integrations, additional time might be needed. However, this is usually identified prior to the start of the project and you will know the impact on the timeline from the beginning.
How much influence do we have over the website design and functionality?
You have 100% control over all aspects of the website. Your dedicated account manager works with you and your team through all the options and obtains your feedback and input at every step of the process so that you don’t have any surprises at the end.