Brad D'ArcoExecutive Director
Brad’s career in and connection to independent school began as a student at the Taft School. During his time at Taft, Brad was the student leader of the school’s admission committee and also a part of the school’s varsity soccer, hockey and lacrosse teams serving as the captain of all three of those teams in his senior year. After graduating from Taft School in 1999, Brad earned a B.A. in history with a minor in education from Colgate University. While at Colgate, Brad was a four-year member of the school’s DIV I men’s hockey team, served as a captain during his senior year and was the winner of the Stephen J. Riggs Scholarship.
Following graduation and a brief stint in the world of finance, Brad began his career in education at Brunswick School in Greenwich, CT where he taught English, served as an advisor and coached JV soccer and Varsity hockey. The following year, Brad and his wife Linda, began their careers in independent school at Berkshire School in Sheffield, MA. During his first years, Brad was an admission officer, taught Modern European History, served as dorm head and coached soccer, hockey and lacrosse. Over the course of his next nine years at Berkshire, Brad’s work steadily began focusing more on admission work, and for his last six years at Berkshire he served as the Director of Financial Aid/Associate Director of Admission in addition to continuing to teach and coaching the Girls’ Varsity soccer team and Boys’ Varsity hockey team.
In 2013 Brad was hired as the Director of Admission and Strategic Initiatives at The White Mountain School in Bethlehem, NH. Over the course of the next three years, Brad created an admission and marketing strategy that helped the school reach and then exceed, tuition revenue and enrollment targets each year. During his time at White Mountain, the school saw a significant increase in applicants, was able to more than triple the number of full pay domestic students enrolled as well as reducing and balancing the percentage of international students.
In 2016 Brad was appointed Director of Admission at Northwood School in Lake Placid, NY. During his five years at Northwood, Brad helped to diversify the student population by increasing the number of students of color from below 5% during his first year to just above 35% during his final year as well as helping the school reach the highest level of gender equality in their history during his last year. During his time at Northwood, Brad also led the creation and implementation process for several new programmatic offerings at Northwood including the boys soccer program, the dance program and the school’s Learning Center.
Thomas HofstetterCEO, Points Group
Thomas Hofstetter is the forward-thinking CEO at Points Group, a nationally recognized, award-winning, full-service marketing agency. Points Group specializes in providing strategy, branding, marketing and PR services to a broad spectrum of companies. He has over 25 years of experience in various C-level positions in global corporations and long-time experience in strategy and management consulting.
At Points Group, he has built an open forum to challenge team members to think innovatively, create ideas and form opinions. He has a knack for identifying how new technologies and trends can best be used together and incorporated into the client strategies that Points develops.
Prior to forming Points Group, Thomas led and formed several entrepreneurial ventures in healthcare, sports and information technology. He is one of the founding members of a network of international marketing agencies, focused on providing companies the ability to market internationally. He is a board member at HeritX, a non-profit organization focused solely on preventing inherited cancer. Thomas co-founded the National Women’s Soccer League and is an owner of the NJ/NY Gotham FC franchise. He also serves on the board at the Florida Healthcare Services Advisors Network.
Most recently, he focused on the creation of Blue Baden, a subsidiary of Points Group, which was designed to specifically serve the independent school. As an experienced parent of four kids that went through college, he has long believed that there is a need for better and more effective marketing for schools and education.
On a personal note, Thomas likes to compete in ultra-marathons and triathlons, and paint. He resides in New Jersey and the Adirondacks with his wife, Chris.
Randi KaplanVP, Client Services
Randi brings 20+ years of client services experience to the table. She works tirelessly to ensure that clients achieve their strategic growth and marketing goals. Randi leans on her ability to build meaningful relationships to forge successful partnerships.
Allyson MilosciaCreative Director
Allyson is a multi-discipline creative director who lends her eye to everything Blue Baden produces – from websites to print materials. Her passion for creativity is only matched by her obsession with tech gear (seriously – you should see her on new computer day).
Chris Hofstetter has over 30 years of experience in operations and HR for a variety of start-up companies, as well as work for the U.S. Army and U.S. Air Force, both in Germany and the USA. She is one of the founding members at Points Group, where she holds the position of COO and is responsible for efficient operations, as well as all HR-related matters.
Prior to Points, Chris was the COO for Sky Blue FC, New Jersey’s women’s professional soccer club. Early in her career, she gained extensive HR experience in Recruitment and Placement while working for the U.S. Army and U.S. Air Force, Berlin, Germany.
A proud Brooklynite, Chris holds a B.A. degree from Wake Forest University and completed graduate studies at the Free University of Berlin. She is fluent in German and enjoys learning foreign languages.
She was a member of the Chester Township Board of Education for 7 years, where she served as chairperson for both the Curriculum and Personnel Committees.
Chris enjoys traveling, swimming, mountain biking, great books and better music. She lives in NJ with her husband, Thomas (Points CEO), and has raised 4 children.